PILATES SOCIETY / Branding, Website Design, Print Collateral & Social Media

Pilates Society is a new pilates studio that is soon to be opening in the trending suburb of Wembley, Perth. It’s aim is to create a community space that allows people to come and move their bodies without feeling judgement, or embarrassed of their fitness levels, bodies and/or abilities. Connecting through movement.

View the website we designed here

After an in person meeting discussing the potential brand direction, clientele and goals, we all walked away with a clear vision for the brand. The Pilates Society branding achieves a welcoming and gender-neutral vibe through a colour palette inspired by the local Western Australian landscapes, featuring sky blue, navy, copper, gold, and beige. These natural tones not only convey trustworthiness, timelessness, and knowledge but also evoke a feeling of calmness, warmth, stillness, and approachability - the perfect balance for a pilates studio.